How to make a minister look cool: KINZO designs stage set for opening of the HANNOVER MESSEOpening show combines technology, innovation and media production
Berlin/Hanover, April 21, 2010 – Germany’s Federal Minister of Economics Rainer Brüderle and his Italian colleague Claudio Scajola open the HANNOVER MESSE, the world's leading trade show for industrial technology, in a spectacular scenery: Berlin-based architecture office “KINZO” designed on behalf of the German event agency “insglück” a flowing, futuristic stage. It recalls the industrial aesthetics of machines, robots and computer chip patterns – and builds the setting for the statesmen’s speeches and the opening event, featuring a duet of a solo cellist and a percussion-playing industrial robot. A VJ mixes the sounds and sights of machines and other fair exhibits to an industrial symphony, which is displayed on a huge video screen.
The key design element of the stage is the towering, cantilevered projection screen that alludes to a futuristic highway road sign. The white cantilever beam is connected to the stage in a flowing way that creates a bold, three-dimensional graphic pattern. It flows across the different levels of the stage and the speaker’s desk. Other parts of the stage are lighted in red, the corporate colour of the HANNOVER MESSE. “The graphic pattern of a computer chip was our source of inspiration”, explains Karim El-Ishmawi of KINZO. “It symbolises the technological nature of HANNOVER MESSE. The fair’s key topic is industrial automation, this is why we have created an automated presentation of the “Hermes Award” which is displayed in a golden room. Also the audiovisual performance by insglück represents today's interaction of man and machine.“
The HANNOVER MESSE project once again highlights KINZO’s distinctive style in fair and stage design. KINZO also designed the scenery of the CeBIT opening show in 2010: it featured a huge science-fiction-inspired 3D projection screen. Equipped with 3D glasses, German Chancellor Angela Merkel, the Spanish Prime Minister José Luis Rodríguez Zapatero as well as further invited speakers and over 2,000 spectators witnessed a 3D movie which had been particularly produced for this event. The movie presented a journey from the origins of the ITK-industry into the digital world of tomorrow, highlighting key CeBIT-subjects such as „Connected World“, „Webciety“ and „Green IT“.
The co-operation between KINZO and insglück, the Berlin-based agency for brand staging and live communication, goes back to the award-winning CeBIT opening in 2008 and 2009. The opening show of CeBIT 2008, designed by KINZO, was even nominated, among others, for the most important and prestigious German design awards: The “Designpreis der Bundesrepublik Deutschland“ (Design Award of the Federal Republic of Germany).
About KINZOFounded in 1998 as a label for film, design, architecture, brand and event projects, KINZO has become internationally established for its unmistakable style and grown to be one of the ambassadors of Berlin design avant-garde. Starting from interior projects for shops, lofts and offices, fairs and exhibitions as well as design for events and film sets, the three architects and founders of the company Karim El-Ishmawi, Chris Middleton and Martin Jacobs have become famous for their distinctive, sport and science-fiction inspired elegance. In 2008, KINZO successfully ventured into product design: Its office furniture programme KINZO AIR was awarded the red dot design award and nominated for the 2009 German State Design Price. KINZO AIR is manufactured and distributed by bau+art, Berlin. More information on KINZO can be found at www.kinzo-berlin.de