Bharti Airtel launches digital video recorder (DVR) service with NDS XTV technology
NEW DELHI, INDIA – April 13, 2010 – NDS, the leading provider of technology solutions for digital pay-TV, today announced that Airtel digital TV- the DTH service from Bharti Airtel, one of Asia’s leading integrated telecom services providers, has launched NDS XTV™ technology for its integrated DVR service.
According to a recent survey conducted by Media Partners Asia (MPA) on behalf of NDS, owning a DVR makes for a happier home life. DVR owners in India overwhelmingly said that a DVR makes TV viewing more enjoyable (88%), and enables them to find and watch more interesting programmes (64%). Moreover, more than half of respondents in a relationship (54%) said that using a DVR has stopped them from arguing with their partner over what to watch on TV.
Bharti Airtel, launched its Direct-to-Home (DTH) service in partnership with NDS in 2008. It uses NDS VideoGuard® conditional access system (CAS), MediaHighway® middleware and a multi-lingual EPG developed by NDS.
Announcing this important milestone in Bharti Airtel’s digital pay-TV offering, Mr. Ajai Puri, Director & CEO-DTH Bharti Airtel, said: “The launch of an integrated DVR service based on NDS XTV is part of our ongoing commitment to offer consumers in India the highest quality pay-TV services. We are confident that today we have through NDS, the industry’s most advanced technology and services to meet our needs.”
Ms Sue Taylor, Senior Vice President and General Manager of NDS Asia Pacific said: “With over 2.5 million customers, Airtel digital TV is recognised for creating world-class products for the Indian market. The decision to launch an integrated DVR service based on XTV with remote recording facility will radically change the way its pay-TV subscribers view content, and enhance Bharti Airtel’s reputation as a pioneering force in the telecom and DTH sector.”
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. The company has an aggregate of around 137 million customers across its operations. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.
Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 94 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fiber network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 116 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 135 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 25 million units deployed. (Deployment figures as of 31st December 2009).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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