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NDS to Triple Investment in China in 2010 to Meet Market Demand
  • NDS to invest heavily in China with new hires and new facilities to meet the growing demand for digital-TV services in China
  • NDS to expand its partnerships with local Chinese businesses including consumer electronics (CE) and chipset manufacturers, application developers and systems integrators
  • NDS to build on its partnerships with Chinese firms such as DOXTV and Changhong to export Chinese digital pay-TV solutions to the rest of the world

BEIJING, CHINA – May 18, 2010 - NDS, the leading provider of technology solutions for digital pay-TV, today announced plans to triple its investment in local people and infrastructure in 2010 as it increases development of solutions, partnerships and services for customers in China and the rest of the world.

Earlier this year NDS announced it had increased its headcount by 73% in China in 12 months, reflecting strong demand for its products and services locally. Staff numbers will increase further in 2010, with local hires as well as the relocation of a percentage of existing NDS R&D resource from India and Israel.

NDS has identified a key growth opportunity through partnerships with Chinese companies in the consumer electronics space, semiconductors, systems integration, and digital-TV applications markets. For example, NDS has already partnered with Changhong, a leading set-top box (STB) and CE manufacturer, to develop a range of interactive applications for the Chinese market, targeted at convergence and the Next Generation Broadband (NGB) initiative.  NDS will market these applications to other regions, as part of a drive to increase export opportunities for Chinese CE and STB manufacturers. NDS is also partnering with leading value-added TV service provider DOXTV, to bring DVR and push VOD functionality in China.

Just over a year ago, NDS opened an R&D centre in China, engineering and customer support facility in Shenzhen. With this new investment, NDS will increase employee numbers at the R&D facility as well as increasing its presence in locations that are close to customers, including in Beijing and Shanghai.

China is experiencing phenomenal growth in digital pay-TV, outstripping all other markets. According to Media Partners Asia, China is the largest market worldwide with over 66 million digital pay-TV subscribers. By 2014 this is predicted to reach 198 million subscribers. In parallel, cable TV revenues will increase from $9 billion in 2009 to $17 billion in 2014.

“We believe that Chinese digital-TV technology will have a major impact on the global pay-TV market, as other countries start to seek out Chinese knowledge, experience and products. We already have significant resources in China, and accelerating our investment now and in the future allows us to rapidly increase our support for the dynamic and growing Chinese digital-TV market,” said Sue Taylor,Chairman, NDS China, Senior Vice President and General Manager Asia Pacific.

“NDS supports the government’s initiatives by providing tailor-made solutions for NGB and Three Network Convergence, while forging stronger links with local vendors to jointly develop solutions for the Chinese market,” continued Taylor.

About NDS

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 119 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 143 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 28 million units deployed. (Deployment figures as of 31st March 2010).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.

Read about the latest developments at NDS and in the pay-TV industry in World Vision.

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